Omni Channel Brand Creative
For NIKKE, Level Infinite needed a cohesive creative system that could translate the game’s visual identity and personality across Western facing digital channels.
My role focused on shaping how the brand showed up across social content, community touchpoints, campaign creative, events, and player reward initiatives. This included adapting creative for Western gaming audiences, supporting campaign concepts, tracking audience response, and using performance and sentiment insights to inform future creative decisions.
The goal was to create a consistent but flexible brand presence across channels one that felt native to the NIKKE universe while adapting to different platforms, cultural moments, campaigns, and player experiences.
Rather than treating each post or activation as a standalone asset, the work helped build a connected brand experience that carried NIKKE’s visual identity, tone, and campaign ideas across the full player journey.
Results
Net Audience Growth
300k+
Impressions
210M+
Engagements
22.3M+
Engagement Rate
10.6%
Summary and Content
Community Brand Experience
The community experience extended NIKKE’s brand identity beyond campaign assets and into the spaces where players interacted with the game every day.
I helped shape how the brand expressed itself across community and social touchpoints, ensuring visual language, tone, and campaign creative remained consistent while still feeling native to each platform.
Player behavior and community response also informed creative decisions, helping identify which characters, themes, visual moments, and content formats resonated most strongly with Western audiences.
The goal was to create a recognizable and cohesive brand presence that felt connected to the NIKKE universe while remaining flexible enough to evolve with its community.
Collaboration Campaigns
Collaboration campaigns like Chainsaw Man x NIKKE created an opportunity to extend NIKKE’s visual identity through a major entertainment crossover.
The creative challenge was to bring two recognizable worlds together in a way that felt cohesive, character-driven, and authentic to both properties across social, community, and campaign touchpoints.
My role focused on supporting the creative direction and adaptation of the collaboration across channels, helping maintain visual consistency while translating the crossover into campaign moments that felt native to NIKKE’s existing brand universe.
The goal was to create a distinctive collaboration experience that balanced both IPs while giving the campaign its own recognizable visual presence.
Player Activation Creative
Events, rewards, and in-game moments extended campaign creative beyond social channels and into the player experience.
Login bonuses, recruit vouchers, event announcements, and community updates were translated into clear, recognizable campaign touchpoints that connected NIKKE’s visual identity across social, community, and in-game experiences.
My role focused on supporting the creative presentation of these moments, ensuring campaign messaging and visual language remained consistent while adapting to different formats and player touchpoints.
The goal was to make every activation feel like part of the same branded experience rather than a disconnected promotion — connecting campaign storytelling with meaningful moments inside the game.
Social Brand Creative
The social creative system focused on translating NIKKE’s visual identity into content built around its strongest brand assets: characters, events, story moments, rewards, and player culture.
My role involved shaping how these elements were expressed across social channels, adapting campaign creative to different formats while maintaining a consistent visual language and tone.
Content was developed to feel native to Western gaming audiences without losing the distinct personality of the NIKKE universe.
The goal was to create a flexible social design system that could support ongoing campaigns, character moments, launches, and community-driven content while keeping the brand visually recognizable across every touchpoint.
Brand and Franchise Recognition
NIKKE’s growing brand presence extended beyond individual campaigns and social channels.
The title received major industry recognition, including Sensor Tower’s APAC Award for Best International Popularity, Google Play Best of 2023 recognition across multiple categories, and recognition at the Korea Game Awards.
These milestones reflected the strength of the broader franchise experience — a distinctive visual identity, recognizable characters, and a connected brand presence that translated across markets, platforms, campaigns, and player touchpoints.
Together, they reinforced NIKKE’s evolution from a new game launch into a globally recognized entertainment brand with an increasingly established visual and cultural identity.