Level Infinite
For NIKKE, Level Infinite needed more than a posting schedule. They needed a social and community system that could help the game connect with Western gaming audiences.
The scope focused on community management, social content strategy, sentiment tracking, performance reporting, creative campaign support, and event/reward coordination across key player touchpoints.
The goal was to keep the community active, understand what players cared about, adapt content for the Western games market, and turn audience activity into campaign momentum.
Results
Net Audience Growth
300k+
Impressions
210M+
Engagements
22.3M+
Engagement Rate
10.6%
Summary and Content
Community Management
The community strategy focused on keeping players active, heard, and engaged across key channels.
That meant supporting player conversation, monitoring community behavior, identifying recurring questions or friction points, and helping the brand stay connected to the audience.
The goal was to make the community feel alive without forcing the conversation.
Collaboration Campaigns
Collaboration campaigns like Chainsaw Man x NIKKE helped turn the game’s existing anime-style identity into a larger crossover moment.
The partnership gave players something recognizable to react to, share, and discuss across social and community channels.
The goal was to use familiar IP, character-driven creative, and fandom behavior to make campaign content feel timely, relevant, and worth engaging with.
Events and Rewards Coordination
Event and reward coordination helped turn campaign attention into player action.
Login bonuses, recruit vouchers, event announcements, and community updates gave players clear reasons to participate, return to the game, and stay engaged.
We wanted to keep the community active by connecting social content to real in-game value.
Social Content Strategy
The social strategy leaned into what made NIKKE easy for players to react to: characters, events, rewards, story moments, collection, and community participation.
Content planning focused on giving players regular reasons to engage while keeping the campaign aligned with Western social media behavior and gaming audience expectations.
Franchise Recognition
NIKKE’s broader franchise momentum extended beyond social performance.
The title received major industry recognition, including Sensor Tower’s APAC Award for Best International Popularity, Google Play Best of 2023 recognition across multiple categories, and Korea Game Awards recognition.
That recognition reinforced the larger campaign story: NIKKE was not just attracting attention. It was building a highly engaged global player community around a fast-growing game.