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NEURAH.

BRAND & DIGITAL PRODUCT

CO-FOUNDER / VISUAL IDENTITY
IOS UX/UI / AI / DEVELOPMENT

Neurah website and original iOS presentation
FROM VISUAL IDENTITY TO A PUBLISHED IOS APP SCROLL TO EXPLORE ↓
THE PROJECT

DESIGNED.
BUILT.
RELEASED.

I co-founded Neurah and developed its identity, digital experience and iOS app from the ground up. I created the logo, brand system, art direction and complete interface in Figma, then worked hands-on with OpenAI, Codex, VS Code, GitHub, Firebase and TestFlight to develop and release the product.

It was the project that took me beyond designing interfaces and into understanding how software is actually built.

01 / BRAND IDENTITY

A LANGUAGE
OF CALM.

I designed Neurah's wordmark, organic symbol, palette, interface icons and typography. Its greens, clay tones and softer shapes give the product a personality of its own.

Neurah wordmark and original brand artwork
WORDMARK / TWO COLORWAYS 01
Neurah organic symbol variations
ICON / ORGANIC MARK 02
Neurah typography system
NEURAH PRODUCT FONTS 03
THE UI SYSTEM

SMALL DETAILS.
ONE IDENTITY.

The same visual choices extend to buttons, icons, color tokens and interactive states. Neurah uses its own product fonts.

Neurah original UI component and color system
UI COMPONENTS / COLOR SYSTEM
02 / IOS EXPERIENCE

DESIGNED
FOR REAL LIFE.

Neurah brings breathing, meditation, mood tracking, journaling and optional AI-supported reflection into a calm, navigable mobile experience. I created the layouts and journeys in Figma, then implemented them in the app.

Breathing & meditation Mood tracking Journaling & reflection AI companion
VIEW ON THE APP STORE
Neurah iOS application design showcase
DESIGNED AND DEVELOPED IOS INTERFACE NEURAH
03 / UX & UI DESIGN

THE SYSTEM
BEHIND THE SCREENS.

I designed onboarding, account creation, navigation and key wellness interactions in Figma. Connected screens helped organize the experience before I brought the flows into development.

Original Neurah Figma onboarding flow
ONBOARDING / ACCOUNT CREATION / USER FLOW OPEN FULL IMAGE ↗
INTERFACE ARCHITECTURE

CONNECTED
BY DESIGN.

The broader Figma file connects the brand components, app screens and functional journeys in one working design environment.

Expanded Neurah Figma design system workspace
THE FULL FIGMA WORKSPACE OPEN FULL IMAGE ↗
04 / FROM DESIGN TO DEVELOPMENT

BEYOND
THE MOCKUP.

For Neurah, the design didn't end with a developer handoff. I worked directly on the app and learned the basics of code while turning a visual concept into a functioning product.

01

DESIGN

Created the brand world, complete Figma UX/UI and the interaction system that connects the application's screens and everyday wellness tools.

02

AI COMPANION

Built and refined the AI-supported reflection experience with OpenAI, incorporating professional therapist input into the conversational approach. Neurah is a wellness tool, not a substitute for clinical care.

03

DEVELOPMENT

Used Codex, VS Code, GitHub and Firebase for the iOS application, with TestFlight as part of testing and iteration before App Store release.

FIGMA   /   OPENAI   /   CODEX   /   VS CODE   /   GITHUB   /   FIREBASE   /   TESTFLIGHT
05 / ART DIRECTION

THE WORLD
AROUND THE APP.

I developed a visual direction for photography and environmental imagery that felt quiet, warm and approachable, connecting Neurah's digital experience to familiar moments of reflection.

Neurah art direction photography board
PEOPLE & NATURE / PHOTOGRAPHY 01
Neurah environmental photography direction
QUIET ENVIRONMENTS / PHOTOGRAPHY 02
06 / THE RELEASE

FROM FIGMA
TO THE APP STORE.

Neurah became a published iOS application. I also designed the website and its supporting assets, carrying the identity from the app into a complete digital brand experience. The product continues to evolve through design and development.

Neurah iOS App Store presentation
APP STORE / PRODUCT PRESENTATION
NEURAH / COMPLETE DIGITAL PRODUCT

DESIGN
THAT BECAME
A PRODUCT.

Neurah opened the door to app development for me. It brought together the work I love — branding, visual storytelling and digital product design — with the new challenge of building something people can actually use.

BACK TO SELECTED WORK
Neurah original brand system
ORIGINAL BRAND SYSTEM